Concept cars. The epitome of creativity when it comes to automotive design. Made to showcase new, innovative radical design paths and technology, the goal of their designers was nothing less than re-imagining the car.

The growing popularity of science fiction aesthetic at the time may have helped turn the sixties and the seventies in the golden age of imaginative concepts. At the forefront of the scene were Italian houses Bertone, ItalDesign and Pininfarina, led by car designers like Giorgetto Giugiaro, Marcello Gandini or Paolo Martin.

Here at Light & Shade we regard these fantastic 60’s and 70’s Italian concepts as insanely stunning modern art pieces, as well as we love the way they were showcased and captured by photographers like Rainer W. Schlegelmilch (best known for his spectacular Formula 1 photography), displaying the cars with his artful staging and exotic women alongside them.

We are delighted to present you a three-part series of 60’S & 70’S ITALIAN CONCEPT CARS. In this first chapter we will focus on cars designed by Gruppo Bertone, distinguished Italian company famed by its iconic creations like the Lancia Stratos.

Feast your eyes and get closer to the spirit of those days when automotive extremism was taken to a whole new level, while you let yourself dream of owning one of these beauties and having it parked right next to “THAT” last century modern house.

1963 Chevrolet Corvair Testudo Bertone, 1964 Alfa Romeo Canguro Bertone, 1967 Alfa Romeo Montreal Bertone and the 1967 Jaguar Pirana Bertone:

1967 Lamborghini Marzal Bertone, 1968 Alfa Romeo Carabo Bertone, 1970 Lancia Stratos Zero Bertone and the 1971 Lamborghini Countach CONCEPT Bertone:

1974 Lamborghini Bravo Bertone, 1976 Alfa Romeo Navajo Bertone, 1976 Ferrari Rainbow Bertone and the 1977 Jaguar Ascot Bertone:


1978 Lancia Sibilo Bertone and the 1979 Volvo Tundra Bertone:

Written By:

Zé Alves Costa




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